How Climate-Smart Agriculture is Driving Africa’s Economic Growth: Pure and Just Company Limited

by Jul 24, 2023Community, Entrepreneurship, Social Impact0 comments

In Africa as well as globally, the demand for fruits and vegetables is increasing at the same rate as the rising population growth according to the Food and Agriculture Organisation of the United Nations (FAO). Losses in the food supply chain are however, predominant during harvest, post-harvest handling, storage, processing, and distribution stages. Almost half of all cultivated products are lost before they reach the consumption stage, necessitating the adoption of good post-harvest technologies.


Dried papaya in the cooling tray before packaging

Pure and Just Company Limited,  located in Ghana, is a start-up founded by Yvette Tetteh and Emmanuel Ampadu,. It is a youth-led, agro-processing company that transforms fresh fruit from farmers into all-natural, tropical dried fruit snack products (dried mango, dried papaya, dried pineapple, and dried banana), sold domestically and internationally under the flagship brand Yvaya Farm.

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