Ifeoluwa Olatayo

Soupah Farm-en-Market Limited is a women-founded, women-led tech-enabled food distribution company that positively aims to impact the livelihood of smallholder farmers and the affordable food needs of Nigeria’s over 200 million and growing population. By deploying simple technology and cutting out middlemen, we simply match supply and demand by collecting fresh produce from rural farmers at fair prices and delivering to urban retailers’ doorsteps at affordable prices with full transparency. Retailers place their orders on our platform by simply using our USSD Short code or calling our fulfilment centre and we use this precise information to source for produce from the farmers on our platform. All purchases and delivery are recorded electronically on our outsourced platform to improve information systems on the value chain—while keeping the data of our supply chain tracing. Our business model allows us to use technology to collect a wealth of data that can be used to transform mobility for food in Africa.